According to Superdrug research us ladies spend a total of £18.049.89 on our faces over the course of our lifetime. They polled 2,000 women as part of an in-depth study looking at expenditure on beauty products, and found that from the age of 18 to 82 the typical female will spend just over £18,000 on products for her face alone.
This means that during the typical year the average woman’s face value is a whopping £279.41 when you have added up the total cost of beauty items such as cleansers, foundations, mascaras and lipsticks. The highest valued item was moisturiser and then foundation.
The most purchased product for women is (and you should hang you heads in shame for this) is face wipes - An average of five packs are brought a year, which equals 323 packs over a course of a lifetime (on the presumption that an adult life span is 64.6 years average).
You can also split this down to the two categories - cosmetics and skincare.
The figures show women spend a total of £147.46 on make-up products such as foundation, mascara, lipstick and gloss, blusher and bronzer, concealer, eye liner and shadow. This means over her adult lifetime the average woman spends £9,525.91 putting the make-up ON.
An average ladies’ skincare routine is almost as important as her cosmetics, as she spends a total of £131.95 a year, and £8,523.97 a lifetime, on products such as cleanser and toner, moisturisers, eye creams, face masks and wipes.
With the emergence of own brands now started to be just as good (and in some cases much better) than the premium brands, 73% of women said they would of opted for the companies own brand rather than the premium.
This is where huge savings can be made - Superdrug say that if you switched to their own equal in their own brands then an average saving is £172 PER YEAR OR £11,111.02 PER ADULT LIFETIME.
Found this research fascinating and I know it will come in useful for a pub quiz at some point. Please people - no more face wipes.