In The News - Urban Decay Reconsider China

Urban Decay have annouched tonight that they are not going to be selling their products in china (as taken from Urbandecay.com):

"After careful consideration of many issues, we have decided not to start selling Urban Decay products in China. While several factors were important in reaching this decision, ultimately we did not feel we could comply with current regulations in China and remain true to our core principles. We know there are many progressive consumers in China who would embrace an opportunity to purchase non-animal tested products - our hope remains that we have the chance to offer Urban Decay products to these consumers someday in the future.

Following our initial announcement, we realised that we needed to step back, carefully review our original plan, and talk to a number of individuals and organisations that were interested in our decision. We regret that we were unable to respond immediately to many of the questions we received, and appreciate the patience our customers have shown as we worked through this difficult issue.

Since our founding in 1996, we have been committed to ending animal testing in the cosmetics industry. As demonstrated by the renewed support we have received from organisations like PETA and the CCIC, this principle remains at our core. Urban Decay does not test its finished products on animals, nor do we allow others to test on our behalf, and we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Urban Decay is proud to be 100% cruelty-free.

If you have additional questions, please email us at info@urbandecay.com."
 For any business out there they will make the right decision for their business, after they annouched that they were selling in China the collective backlash was huge and much bigger than I think they imagined. My husband made a good point when I told him tonight, "Could the money they made in china make up for the money they would of lost worldwide?" and clearly with tonight's decision is no.

I do feel tarnished against Urban Decay now, if they had stuck by the guns in the first place I would of admired them more. The customer of today is far more wiser and knowledge rich than ever before, there is also far more choice out there. I really hope that their change of heart is because of the reaction of their customers voices rather than their purses.

The next days there will be lots of feedback about this subject (I'm sure I will read quite a few)  - The best I've read so far is from Jaynes Kitschen.

You can also read my previous reaction here - In The News - Is this a case of business before ethics?